Latest

Marketing Tactics That Can Increase Conversions

Internet Marketing

Internet marketing is not solely based on being able to create an outstanding website that will highlight the products and services offered. The website must gain traffic and from these traffic, the conversions. If at some point, you find that the business is facing some uncertainties, you need to take a step back and analyze strategies that will work towards success. Some tactics that can be put to good use include the following:

Offer good content to your audience

Good and quality content can drive traffic to your site but you must be able to figure out how to convert the traffic you will be generating. The primary goal of content is to provide information to an audience and at the same time make conversions. However, how do you use content to convince the audience to leave their contact information? Give them some cheap forms of promotion as incentive but the problem is generating interest solely on the basis of the gift that they are bound to receive. A suggestion is to create a highly targeted campaign that will only resonate with your targeted audience. An example is Ryan Holiday who gave away a book in exchange for a subscription to his newsletter. Ryan assumed that only those who love reading his books will scramble for the giveaway.

Use social media to promote customer testimonials

The most effective of all marketing strategies is word-of-mouth advertisements from customers who were satisfied with the product or service. Apart from posting customer testimonials on your website, why not try posting customer tweets of appreciation as social proof? The tweet will arouse curiosity even if it will not immediately generate conversions. Customer testimonials can also be posted on your Facebook page to generate all those likes and shares that can optimize your search engine page rankings. Request testimonials from loyal customers Online shoppers always look for informative content they can use as basis for comparison for products they plan to purchase. In order to ensure conversions, request customers to write testimonials highlighting the way your product has helped them. Credibility is very essential to the success of a business and what better way to build a reputation than through the trust of loyal customers that is highly apparent from their testimonials.

Six Years After – How Thailand’s Public Relations Have Developed The Country’s Sophisticated Image

Six years ago – The constant tourism flow of the country have been deluding the real status of public relations in Thailand. Despite its successful tourism campaign, Most Thai local companies, institutions, and organizations have difficulties communicating its brand, especially the non-Thai audience. This is because the people heading most PR divisions have little clue on international communications. But if that is the case, how is the tourism campaign, which strives in the international market, so successful? It’s because of the product itself, Thailand’s beaches need no further words. The images speak for itself: pristine beaches, smiling Thai ladies, and their tourism slogan ‘Amazing Thailand’. The image of the beaches itself appeals to the tourists, the Thai ladies gives them a clue that it is in Asia, and the slogan confirms, it is in Thailand. The rest is up to them to research how to get there, and other details. Thanks to the accessibility of information brought about by enhanced technology, the tourism campaign was a success, otherwise, it would have just been just another poster.

Present day – Still the country that has capitalized best on its image among the different countries in Southeast Asia, Thailand have been consistently visited by millions of tourists for decades now. But is international public relations in Thailand any better? It is still the same, and here’s why.

It has to be blamed on Thailand’s education system. It feeds a deep-rooted culture of superiority among Thais, that they have almost nothing essential to learn or gain from foreigners. They have not dedicated or exerted themselves to learn English. Even in international gatherings where their capital hosts, communication to the international media is difficult. Annually, the BMA or Bangkok Metropolitan Administration holds a press conference for Travel Journalists. Surprisingly, there were some consecutive years that they show the exact same forty-five minutes slideshow, with the same messages. When the organizers were asked for any new messages, the answer was far-fetched, and when later asked to clarify, they only apologized for not understanding the question since it is English.

With Thailand’s new market right now, the Thailand Medical Tourism, it is still apparent that they have not yet learned their lesson. Being a foreigner, searching for a good medical institution is hard to do online, that you have to decide to just maybe go there to personally check. Or maybe that is their way to get tourists, they feed curiosity.

Effective Internet Marketing Strategies That Generate Conversions

It is important for real estate professionals to realize that online presence is critical to their success in the industry. While many real estate agents have blogs, websites and Facebook pages that generate leads, there are other internet marketing strategies that can be used to gain conversions.

With the dramatic increase in mobile usage, it is important for real estate professionals to ensure that their websites are optimized for mobile. Responsive web design have higher conversion rates because the same content that can be accessed through a desktop or laptop is displayed effectively on the smaller screens of mobile phones. Do not miss the opportunity to make a sale by ensuring that your site can be accessed by potential clients who are always on the go.

Buyers and sellers of properties spend a lot of time searching the web. This is particularly true for amateurs at property investment. The content you create must cover the basics meaning your topic must be interesting to homebuyers and sellers, businesses, investors, schools and organizations. Content must be useful to those who are searching for properties. Instead of promoting a certain condo for sale, write about the benefits of living in a quiet and peaceful neighborhood where the condo is located. You can also list down the benefits of living in a condo and how it perfectly fits an active lifestyle.

Encourage your clients to make reviews. For example, if a client has praised the services that you have provided during the transaction process, do not miss the opportunity to request for a review. You can copy paste the positive review to your website to instill confidence in your potential clients. To ensure that your clients will appreciate your services, always prioritize good service not financial rewards.

Thailand is increasingly becoming a retirement paradise. Foreigners are allowed by Thailand laws to make an investment in a condo for sale Pattaya. A condo in Pattaya is more convenient because maintenance fees are relatively low. Condos near the beaches of Pattaya are also easy to rent because of the favorable location. Condo resale is a pretty straightforward process compared to a house and lot.

Advantages Of Buying A Property Thru A Real Estate Agent

You can definitely buy a property without a Thailand real estate agent. However, you run the risk of buying the wrong property or committing costly errors that you would have to live with while you are with the property. A real estate agent provides valuable insights about properties and helps you weigh things before you come up with important decisions.

A real estate agent also helps you see things from an outsider’s prospective. At some points, you would think that you have already decided on a specific house or property. However, when provided with vital information, you get to realize that the other property in the market is more suitable for your lifestyle and your budget. While at the end of the day, you get to decided which among the properties in the market you are going to purchase, a Thailand real estate will provide opinion that will make you think twice and better.

Real estate agents are also gate keepers of properties. You might be surprised to be offered by properties that are not found on the listings because they are kept by agents and are offered to potential buyers that they feel like giving best deals. If you are lucky, you would be offered with properties that have not been offered to other buyers. Some of these real estate agents offer discounts as part of their deals with property owners.

Another advantage of having a real estate agent is that you can be assisted in understanding contracts which are made by real estate company lawyers. If you are not familiar with such property contracts, a real estate agent can help you through it. Having a lawyer to assist you in the process is also a good option.

Lastly, if you are buying a house, a Thailand real estate agent will readily assist you without you spending money for the service. It’s a different story, though, if you would be selling a property because real estate agents will naturally collect a commission out of the property sales. Nevertheless, make a research on how you can get the best deal for your needed property.

Where To Search For Plumbing Professional

You can find a Pro-Jett plumber in different ways. If you need a plumber to fix your plumbing or heating problems, or if you want your CCTV checked, you will be surprised that you can easily find one in a number of ways. Here are some ideas:

Search the Internet

The internet is brimming with countless information that you can use including hiring the right plumber for you. All you need to do is utilize your search engine, enter some keywords such as “plumber” or “plumbing company”, wait for a few seconds and you will be amazed at the long list of search engine results before you. To get a more accurate result, narrow down your search by entering your address or area. This will help you get a Pro-Jett plumber who is within your vicinity. This way, the plumber can easily get to you in less time.

Read Print Ads

You can also find professional plumbers in print ads such as in newspapers, home magazines and even those that are posted on bulletin boards and other public sign boards. The only risk in this manner of hiring a plumber is that you have limited information about him or on the company he belongs to, unless of course, their website was also posted. Before placing a call to the plumbing company, try to look them up on the internet for you just might find valuable information about them.

Ask Around for Referrals

If you are the traditional type, you can skip the internet and ask for a Pro-Jett plumber from your neighbours or friends. If you know a friend or a neighbour who recently sought a plumber’s service, ask for feedback from them. Seeking referral from people you know is an excellent way of hiring a plumber because you can be sure that the feedback is raw and not sugar-coated, which is sometimes the case of online reviews. There is no hard and fast rule in hiring plumbers. You can look for them in various sources and it’s already your judgement call on which of the service providers you are going to contact.

 

How To Prepare Website Content For The Holiday Season

The internet makes it relatively easy for Christmas shoppers to buy gifts without the need to compete with crowds at the malls. If you are an online entrepreneur it is the perfect time to prepare your internet marketing strategies. Even if you sell through a physical store, it is important to have online presence because shoppers usually research online before they shop.

holiday_marketingThe holiday season is very important because nearly 20% of sales happen before Christmas. Since shoppers usually turn to the internet to research for gifts, it is important to create content designed specifically for holiday shoppers. For example, an infographic can be created regarding money saving tips when buying gifts. If visual content is your choice, make sure it is designed to answer questions about the product or service. There is also nothing wrong about designing a holiday-themed logo for the website and marketing promotions.

It is very likely for shoppers to use Google when they search for holiday gifts. To ensure that your content will not be worthless, make use of keywords that are holiday-related. For example, a shopper looking for camping gear may type camping gear holiday gift ideas. Jewelry is popular gift for the holidays. Use jewelry with words that are closely associated with the holiday season; for example, Christmas jewelry gifts or jewelry for the holidays. Choose your keywords carefully to improve your search engine results.

Holiday searches are frequently done through mobile. Google recommends giving your target audience a good mobile experience. There is still time left to optimize the site for mobile. You can outsource responsive web design to the professionals who will ensure that your content behaves properly on any screen size. Double check whether your site works in different platforms by accessing your website through your own mobile phone or tablet.

As Christmas draws near, start preparing your gifts early. Avoid the holiday rush and buy your Ugly Christmas Sweater today. Remember that the ugly sweaters are significantly popular during the holidays. If you buy now, you will be able to get the craziest and weirdest sweaters that will make you the center of attention at your office’s Christmas party.