Black Friday is the biggest shopping event of the year and based on reports, online shopping has clearly dominated traditional brick and mortar stores. What brick and mortar stores need is an online marketing strategy that will increase their sales substantially. Online searches for products usually result in sales for local stores which mean that an internet marketing strategy must include social media, SEO, email lists, blogs, affiliate marketing and many more.
The importance of research
Research is important to determine your niche market whether you want to focus your marketing campaign to a certain demographic or to encompass all internet users. Decide on your specific demographic and focus your online marketing strategies to this group. Aside from researching your market, it is important to study your competitors and what marketing strategies they apply. Your market research should identify how many Facebook followers your competitor has and how many customers comment on their blog entries.
Create a multi-faceted campaign strategy
In order to increase brand awareness, you need to launch several online marketing strategies that will increase traffic to your site and gain you leads. The following techniques are suggested:
- Social media – is a powerful platform for marketing campaigns. According to Pew Research 74% of adults use social networking sites with 19% using Twitter. The growth of cell phone usage has made social networking sites accessible and it provides marketers with an opportunity to engage with their potential customers.
- Blogs – can easily improve your SEO. Make certain though to write blogs that are unique, fresh and informative with keyword phrases related to your product.
- Email lists – based on data from more than 100 retailers, email drove 27.3% of Black Friday’s online sales. Email allowed online shoppers to discover the best deals offered by different stores. Email is a direct communication to consumers to let them know about promos that are most relevant.
- Videos – can be launched on your website or through YouTube. You can create videos of satisfied customers using your product that can draw interest from visitors.
However, it is important to measure the impact of your marketing campaigns through Google Analytics so that you can make comparisons on those that work effectively for brand awareness.
As the old saying goes, “time is gold”. And this is especially true in business. Advertising or marketing your business takes a lot of time. So, why would you spend that precious time of yours for something that can easily be outsourced? Let me give you a couple of reasons why you should try outsourcing your internet marketing.
First, it saves time and therefore saves money. Marketing procedures takes up a lot of time, money, preparation, and focus. By taking this out of your hand, you allow yourself to dedicate your most precious time in improving your business by accomplishing tasks that greatly needs your personal attention.
Second, please let the professionals handle it. Let’s face it. If you are not an expert in internet marketing, the time and money you’ll invest in it might go to waste. Instead, let the experts handle it. There are a lot of freelancers and consultation professionals that will handle internet marketing needs for your business. They will strategize for you, know what your goals are, and create policies to make your marketing strategy much more effective. The best of all, asking these professionals for help is now cheaper.
Third, outsourcing your internet marketing allows you to use the latest technologies and tools needed without having to pay for it alone. Especially for smaller businesses, they usually do not allocate much of their capital to spend for internet marketing. By outsourcing, you give your business a better chance at success by using the latest tools and equipment for online marketing.
Finally, you can have it the worry-free way. Since you have expert and the latest technologies for internet marketing you won’t have to worry much about it. It will give you peace of mind and keep you from unnecessary stress. Nothing spells comfort than knowing that a set of experts are working by your side to help grow your business.
So, don’t keep yourself away from enjoying your business grow. Get a bigger audience and relax as it happens for outsourcing your internet marketing is cheap, ran by experts, saves you money, and worrying time.
More and more people are shopping online but it does not mean that brick and mortar stores will soon be gone from the consumer environment. In fact, the growth of online shopping provides retailers with an opportunity to increase their global exposure. At www.papermart.com we have rapidly realized that we can increase our customer base online through creative and professional web design. The basic foundation of modernization is through a website since apparently the future of shopping is now focused online and not the retail store.
Why professional web design is crucial
An elaborate web design is not as important for packaging products compared to a site that is focused on apparel; however, a quality website with social media presence is crucial to reach customers. First impressions are crucial because the website is the source of information that will influence a customer’s purchasing decision. Professional web design ensures that information is easy to find and the potential customer will not be required to go back and forth through the pages looking for information that is required. A navigation menu that is in the same place on every page will help customers shift through all the content presented by the website. Not only is professional web design cheaper than advertising packaging in different media like TV and radio, it provides the best in terms of returns on investment because it works towards our favor long after the website has been established on the web.
The importance of social media
Word of mouth is still the best kind of kind of advertising and in the digital world; information about our brand is spread all over the world through Facebook and Twitter. By properly leveraging through these recent technologies, papermart.com was able to build a good relationship with customers. Facebook friends and Twitter followers provide unsolicited praises that carry tremendous weight for other viewers. Businesses who do not consider social media for their marketing campaigns are losing out on the opportunities to interact with their customers. Having a social media marketing strategy never hurts a business and this is proven by all the giant companies that use Facebook and Twitter to engage with their customers in real time.
Infographics have become an ideal way to interact with web users because they can provide information in creative and fun designs that look more visually appealing. However, the best infographics are not those with the most appealing designs but those that provide information where web users can gain the most value. Solid information and unique design are the components of a perfect infographic. According to Hubspot, at least 40% of web users respond better to visual information than text. Infographics have joined the bandwagon for shareable content in Facebook which guarantees marketers high SEO and measurable results.
The importance of high quality infographics for inbound marketing
Infographics make content more appealing – in many cases, the human brain cannot process the complexity of content but when it is condensed into charts, tables and content with visual images, it becomes more digestible. The creative use of colors, lines and shapes make an infographic look more unique and easily distinguishable from others.
Infographics present important ideas – infographics are not simply works of art since the information that it tries to convey is much more important than the colors used. The presentation aims to impress but you should always look beyond that since an infographic is a collection of information that is presented in a more appealing form.
Infographics can gain immediate attention – infographics are designed to gain attention through the use of colors, charts, lines and graphics. SEO Los Angeles incorporates images that will immediately claim the undivided attention of users who are not so partial to reading text. As you start to assimilate the meaning of the infographic, you will soon realize that it is not only design but vital information.
Infographics simplify information – if information is simplified it becomes easier to understand and it is more satisfying to see it in a well-designed format. A lot of information is contained in a single page and you don’t have to exert a lot of efforts trying to track information in different pages. At a single glance, you can easily understand what the infographic tries to convey.
Infographics are not boring – complex information is boring but through infographcis, your interest can be awakened. Its design may be fascinating but more than that, it is an effective way of presenting facts.
Internet marketing is not solely based on being able to create an outstanding website that will highlight the products and services offered. The website must gain traffic and from these traffic, the conversions. If at some point, you find that the business is facing some uncertainties, you need to take a step back and analyze strategies that will work towards success. Some tactics that can be put to good use include the following:
Offer good content to your audience
Good and quality content can drive traffic to your site but you must be able to figure out how to convert the traffic you will be generating. The primary goal of content is to provide information to an audience and at the same time make conversions. However, how do you use content to convince the audience to leave their contact information? Give them some cheap forms of promotion as incentive but the problem is generating interest solely on the basis of the gift that they are bound to receive. A suggestion is to create a highly targeted campaign that will only resonate with your targeted audience. An example is Ryan Holiday who gave away a book in exchange for a subscription to his newsletter. Ryan assumed that only those who love reading his books will scramble for the giveaway.
Use social media to promote customer testimonials
The most effective of all marketing strategies is word-of-mouth advertisements from customers who were satisfied with the product or service. Apart from posting customer testimonials on your website, why not try posting customer tweets of appreciation as social proof? The tweet will arouse curiosity even if it will not immediately generate conversions. Customer testimonials can also be posted on your Facebook page to generate all those likes and shares that can optimize your search engine page rankings. Request testimonials from loyal customers Online shoppers always look for informative content they can use as basis for comparison for products they plan to purchase. In order to ensure conversions, request customers to write testimonials highlighting the way your product has helped them. Credibility is very essential to the success of a business and what better way to build a reputation than through the trust of loyal customers that is highly apparent from their testimonials.