Marketing Tactics That Can Increase Conversions

Internet marketing is not solely based on being able to create an outstanding website that will highlight the products and services offered. The website must gain traffic and from these traffic, the conversions. If at some point, you find that the business is facing some uncertainties, you need to take a step back and analyze strategies that will work towards success. Some tactics that can be put to good use include the following:

Offer good content to your audience

Good and quality content can drive traffic to your site but you must be able to figure out how to convert the traffic you will be generating. The primary goal of content is to provide information to an audience and at the same time make conversions. However, how do you use content to convince the audience to leave their contact information? Give them some cheap forms of promotion as incentive but the problem is generating interest solely on the basis of the gift that they are bound to receive. A suggestion is to create a highly targeted campaign that will only resonate with your targeted audience. An example is Ryan Holiday who gave away a book in exchange for a subscription to his newsletter. Ryan assumed that only those who love reading his books will scramble for the giveaway.

Use social media to promote customer testimonials

The most effective of all marketing strategies is word-of-mouth advertisements from customers who were satisfied with the product or service. Apart from posting customer testimonials on your website, why not try posting customer tweets of appreciation as social proof? The tweet will arouse curiosity even if it will not immediately generate conversions. Customer testimonials can also be posted on your Facebook page to generate all those likes and shares that can optimize your search engine page rankings. Request testimonials from loyal customers Online shoppers always look for informative content they can use as basis for comparison for products they plan to purchase. In order to ensure conversions, request customers to write testimonials highlighting the way your product has helped them. Credibility is very essential to the success of a business and what better way to build a reputation than through the trust of loyal customers that is highly apparent from their testimonials.

Successful Internet Marketing For Hair Salons


The web especially Facebook is a great place to connect with your existing and prospective patrons. Social media sites can be used to extend awareness about the expertise you offer and build salon loyalty. The list below recommends ways on how to successfully connect with clients on Facebook.

  1. Post intriguing contents

Facebook posts should attract users to interact. Post interesting trivia, information, videos or photos that are related to your salon’s image. Make sure they appeal to your audience’s curiosity to encourage communication. Be careful though that the posts attract positive reaction.

Examples of relevant posts of salon business are hair care strategies and trends. Short, concise and easy to read contents promote the most engagement since not everyone are willing to read lengthy posts.

  1. Let Facebook be your main communication portal

The current and rising number of Facebook users makes it the perfect site to interact with customers. Allow the social media site to be your way of answering clients’ questions. It is also a great place to ask for their suggestions. You can ask questions in which clients can freely give their ideas.

  1. Post plenty of photos

Use the social media site to highlight your best work. You have unlimited chance to posts pictures on Facebook so take advantage of it. It has been studied that pictures have 120% more chance of engagement compared to purely text. Clients need to see pictures to trust your services.

  1. Let your Facebook page function as a mini website

Provide all relevant information a client needs on your Facebook site which includes your contact information, address, services, operating hours and a link to your primary website. You can even allow clients to leave reviews on your page.

  1. Involve clients through competitions and freebies

People generally like free stuff. Contests and freebies do not only engage those who want to join but increase social sharing as well. Contest ideas for hair salons include photo-liking contests of hairstyles. Anyone can submit a photo of their hair; the one who has accumulated the most likes at a given deadline wins. Freebies can be a gift card for a salon service or a salon product like hair extensions Leicester.

Making Your Very Own Personal Paper Bag

Paper bags, like the ever handy Paper Mart paper bags, are very useful especially when you are out shopping for groceries. Not only are they a better choice for our environment, they can also be recycled and used repeatedly. But sometimes, the same things can get a little bit tiring. So if you are tired of using the same brown paper bag that is given out to you, then why not create your very own personal paper bag and one that is coupled with your very own touch?

Creating a paper bag is easy! All you need are some old magazines, newspaper, or you could even buy craft paper to make your paper bag even better. Below is a step-by-step guide to help you make your own decorative paper bag.

STEP 1: Cut the paper. This isn’t just your ordinary cutting. You should set a measure, preferably 9.5 x 15 inches. The most ideal material for this project would have to be craft paper or even patterned paper. But then again, it’s all up to you.

STEP 2: Put the paper on a flat surface. When you place the paper on a flat surface, make sure it faces your direction and it should be in the landscape orientation.

STEP 3: The bottom edge should then be folded. Make sure that you fold it up by 2 inches and remember to crease the fold. Afterwards, you unfold it because it will serve as the bottom of the paper bag.

STEP 4: Fold the sides. Look for the top and bottom edge center points and make sure that both sides connect. When it is folded, glue the edges so that the connected sides will hold. Crease the fold on the sides.

STEP 5: Flip it over and make sure the glued part is at the flat surface.

STEP 6: Fold the two creased sides inward in order to achieve an accordion-like appearance.

STEP 7: The bottom of the bag should be folded and glued. Afterwards, you pop the bag open. Put two holes on the upper center of the bag, the part that is near the mouth, on both sides of the bag.

STEP 8: Place the handles. Then you can put all the decorations you want.

Digital Marketing Strategies For Home Security Provider

Online marketing techniques that involve content, social media, e-newsletters, Google Advertising and email marketing work well for iHome Alarm System. There is no single technique that works for all home security providers because a successful online marketing campaign involves several digital strategies. However, it is always important to track results and adjust the digital campaign accordingly.

How to get a digital campaign started

Ideally, it would be best to start the digital marketing strategy by having a responsive website design that will be easy to navigate in any platform the consumer’s wishes to use. The unprecedented growth of mobile requires a responsive design so that content in the form of text and images will be visible on the smaller screens of mobile devices.

An attractive web design can generate a good impression but it is important to provide the target audience with relevant and informative content about the security system being offered. Customers today have become more discerning and they tend to compare online sites through content that is provided so that they can arrive at an informed decision.

Creating relevant content can be challenging so it is important to have a content marketing plan that involves regular and informative content creation based on the actual questions and issues of consumers. It will not hurt to let the target audience know about plans, packages, features and pricing because these are the information they will likely require. Having all on the necessary information in your site will help build trust and Google will reward your site by giving it high ranking in search results.

Social media is one of the inexpensive ways to get your content in front of your target audience. It makes sense to identify the social media platforms that your target audience uses to give them what they want. However, it is important to do this with consistency to increase the traffic to your site.

Email marketing can help a security system provider to update customers with the new products and to keep them aware of unique situations that may affect the service. If you are not ready to do email marketing just yet, it is important to keep a database of the email addresses of your prospects and current clients in preparation for a future email marketing campaign.

Introducing Lasik Eye Surgery To The Public

There may be a lot of laser eye surgery clinics in Liverpool but not all of them are in the public’s radar. Some of them are unknown and is only visited by patients through referrals or word of mouth. There are a lot of people who are suffering from various kinds of vision problems. Some of them are finding it hard to find the appropriate clinic for them that also offer treatment at a much affordable price. Without proper advertisement and marketing, these eye clinics will not be able to get more customers.

The first thing that one should consider when marketing your eye surgery clinic is that it should be known for its good reputation. There are various ways to achieve this by making sure that you deliver quality service at a reasonable price. This way, customers will more likely spread good things about the clinic, post good reviews online and even share testimonials to friends and relatives. Getting more patients is your ultimate goal as they will also be the one bringing more additional clients in the future.

One of the best things about marketing is that you will be able to reach far and wide. There are various ways to do this – social media platforms, posting video marketing online and paying for online advertisements so that more people will be aware of your clinic. There are so many ways to get more clients rather than simply giving out leaflets that more or less will not be read by the receiver.

Give out free seminars as well as workshops because it will attract more attention. More and more people are getting hesitant about the risks and side effects they read online which make it more important to conduct seminars that will enlighten them and give them more knowledge about Lasik and other laser eye procedure.

The best way to start your online marketing strategy is to create social media accounts for your business. There are many free websites where you can create an account such as Facebook and Twitter. With Facebook alone, you will be able to market your practice to more than 500 million Facebook users all over the globe.

Elements That Every Successful Online Marketing Campaign Needs

It doesn’t matter if you are selling My Little Pony merchandise in the Internet or if you are part of a much larger business entity. No matter what business you are engaged in, without an effective marketing campaign, your business is bound to fail.

The Internet has become a global hotspot of opportunities for businesses. This is the reason why almost every business should venture into the online world in order to be truly successful. Unfortunately, there will be countless of competitions that you will face and in order for you to keep up with them; you would need to have an effective online marketing campaign accompanied with all the right elements.

1. Web Design
In order for you to maintain a considerable online presence, you would need to have a well-designed website. It is always a good idea to include web design as part of the online marketing strategy. Remember that the content you post in the Internet would always lead back to your website. Make sure your website is easily accessible and easy to navigate.

2. Search Engine Optimization
Search engine optimization can be referred to as the strategies that help improve a website’s rankings in the search engine results page (SERPs). Take note that the higher the ranking in the SERPs, the more visible a website gets. People can immediately find your website if you are in the first 5 pages of the SERPs.

3. Social Media
Almost every person in the Internet has a social media account making it an efficient marketing area. For businesses with a limited budget, social media can become a valuable asset. Social media will allow you to create profiles for your brands to introduce them to a wide number of audiences. It also allows you to build personal relationships with potential customers making it easier for them to trust you.

4. PPC or Banner Advertisements
PPC or pay-per-click advertisements will allow you to present your business by popping up on different search engines and websites via banner advertisements. This online marketing strategy is considered as the most effective and brings the most profits to a business.