Marketing Tactics That Can Increase Conversions

Internet Marketing

Internet marketing is not solely based on being able to create an outstanding website that will highlight the products and services offered. The website must gain traffic and from these traffic, the conversions. If at some point, you find that the business is facing some uncertainties, you need to take a step back and analyze strategies that will work towards success. Some tactics that can be put to good use include the following:

Offer good content to your audience

Good and quality content can drive traffic to your site but you must be able to figure out how to convert the traffic you will be generating. The primary goal of content is to provide information to an audience and at the same time make conversions. However, how do you use content to convince the audience to leave their contact information? Give them some cheap forms of promotion as incentive but the problem is generating interest solely on the basis of the gift that they are bound to receive. A suggestion is to create a highly targeted campaign that will only resonate with your targeted audience. An example is Ryan Holiday who gave away a book in exchange for a subscription to his newsletter. Ryan assumed that only those who love reading his books will scramble for the giveaway.

Use social media to promote customer testimonials

The most effective of all marketing strategies is word-of-mouth advertisements from customers who were satisfied with the product or service. Apart from posting customer testimonials on your website, why not try posting customer tweets of appreciation as social proof? The tweet will arouse curiosity even if it will not immediately generate conversions. Customer testimonials can also be posted on your Facebook page to generate all those likes and shares that can optimize your search engine page rankings. Request testimonials from loyal customers Online shoppers always look for informative content they can use as basis for comparison for products they plan to purchase. In order to ensure conversions, request customers to write testimonials highlighting the way your product has helped them. Credibility is very essential to the success of a business and what better way to build a reputation than through the trust of loyal customers that is highly apparent from their testimonials.

How To Apply Online Marketing In Promoting Your Artworks

first-marketsNew artists are struggling to get their artworks noticed – it can either be a painting, a piece of decoration or illustrated maps. All of these may be found in different forms but all are considered work of arts. For struggling artists, their budget for marketing is usually limited thus their work are not able to reach a wider audience. Thanks to the internet, there are now many ways to promote one’s art online without having to spend too much money.

Here are some tips on how to do free online marketing and promote your artworks online:

  • This is the easiest and the most effective method. It is used even by the biggest companies and brands to even promote their products. Blogging offers a lot of benefits to an artist. It can be used as a method to promote your creation, sell them to your audience and give them customer service at the same time. If you have an existing website where you display your arts or images of your creations, it does not mean that you will be able to sell. If no one is visiting your website, it is because the public is not aware of it. Blogging is the best way to disseminate information regarding your art website.
  • Social media platforms. Social media now plays a big role in almost everyone’s everyday life. There are the most popular social media platforms such as Twitter and Facebook where you can make your art more visible and build a network of followers.
  • Video making. Youtube is the number 2 most used website right after Google so it only makes sense for you to create your own videos about your artwork or illustrated maps and post them for people to see and appreciate. It might also lead to some wanting to purchase.
  • Online forums. There are millions of online forums and you just have to find the one that relates to what you are trying to promote. Connect with users while promoting your artwork or illustrated maps at the same time. It will also be a way to lead them to your website.

5 Tips To Ensure Profitable Results In Your Social Media Campaign

It is without doubt that social media has become powerful enough to increase a business ‘website traffic, leads and sales. In order for B2B’s to leverage on the power, it is very important to have great content on the website; content that will be interesting for the target audience. Website content that can be used for internet marketing includes blogs, videos, webinars, eBooks, etc.  When social media is used to extend the reach of the website content, it can be shared to increase website traffic.

How to ensure profitable results in content marketing

  1. It is for certain that there are potential customers who do not know a thing about your company. These potential customers include people who might like the products you sell with a likely chance of buying your product. What social media platforms do these potential customers use? Gain online presence on the social media platforms where your target audience gathers and provide them with the type of content they will consume and share.
  2. It is very likely that you have used a logo on your main website; use the same logo on your social media platform. The keywords you used on the website needs to be present in your social media profile to be easily accessed by search engine spiders.
  3. Your social media presence is determined by your content and engagement. It is important to share useful and engaging content 80% of the time through pictures, videos, blog posts, contests and questions. The remaining 20% can be used for promotional content.
  4. Content must be customized according to the social media platform. If you are using Twitter, don’t forget your hash tags. Use as many visuals as possible for your Facebook content to entertain visitors.
  5. Analyze your posts and determine which gets the most clicks and shares. Look particularly for your posts that generate the most interactions, shares and comments.

Implementing a marketing campaign in social media is not easy but there are professionals that can help with content marketing in Melbourne whether you goal is the acquisition of new customers or to grow your existing customer values. Allow the experts to take care of your content in social media so that you can focus on what you do best.

How To Make Your Printing Business A Success In Marketing

Despite the modern world we live in, we cannot deny the fact that printing still plays a very important role in our daily life. Marketing is a very important aspect in order for a business to be successful and marketing can be compared with how the printing industry works. The first thing one should be bold enough to do is take a step and that first step is knowing what are the basic of marketing a business such as a printing company.

You can’t market to customers that you have a remarkable service unless you really do. Printing nowadays is still considered to belong in the commodity industry. It can also be categorized under custom manufacturing industry. One might say that the process is as ordinary as printing ink on a piece of paper but the truth is that the industry is remarkable. In order to market your business, you must also realize why the customers would find you worthy and it can be done by taking a few risks when doing your marketing.

You should know what sets your business apart from any other printing businesses. Be specific when stating these facts and not just general such as selling your quality and service. State how your services are delivered correctly 99% of the time and any errors are fixed right away. Understanding your customers is also very important. Interacting with them will make you know them better. One thing that will set you apart from other businesses is that if you go to your customers instead of waiting for them to go to you. You could use this opportunity by checking what other printing services their office needs.

After knowing what sets your business apart and identifying the type of clients you are targeting, it is the best time to create your identity using these knowledge. Last thing that Perth printers should keep in mind is to always have a plan. Marketing should be a consistent effort and is not over after doing it once. Marketing plan should be consistently followed in order to gain more clients and businesses.

A Great Web Design Is Only The Start Of Marketing

Having a business is a challenge especially in a competitive market. Nowadays, businesses are starting everywhere. It is no longer enough to rely on just having a beautifully designed web site to draw traffic to a site. A product or service a business provides still needs to be advertised and marketed.

There are so many ways to market products and services either through businesses doing it themselves or through the help of professionals in who not only design sites but also help with online marketing. Online marketing can be done through search engine optimization or through paid search like Google AdWords. These can also come in costly especially for startup businesses. Investing in these marketing methods need budget. Here are tips on how business owners can market their products or services. Although not every business owner is great at marketing their products or services but everyone is capable of trying.

First, business owners need to start by producing a lot of content for their sites. The more content there is, the better. Businesses having more than a hundred pages get more leads than those with lesser. Content production is not a way to sell products and services although it is an indirect method. It is about forming relationships with the customers, creating great connections and building a following.

Second, business owners should have a mailing list. This is also an indirect method but it gets businesses the revenue. Revenue can come from email.

Third, business owners need to be social. Businesses should create an online following through social media platforms like Facebook, Twitter or Instagram. This allows them to build relationships and audiences through these platforms.

Fourth, business owners need to know how to help people. They need to understand where help is needed and produce content which provides help to customers.

Lastly, business owners should know how to retain customers. Being able to maintain customers can grow the business. These old customers are the best source of sales and marketing.

The success of a business from marketing is always up to the efforts of a business owner. Having a great product or service is not enough to generate revenue. Businesses should also practice marketing strategies and advertising to attract potential buyers and consumers.

Generating Top Of The Mind Awareness Through Digital Advertising


The traditional method used by a millennial to access auto insurance is to ask recommendations from family and friends. Today, a millennial will walk the digital path before making a purchase. According the results of a 2015 survey made by Rocket Fuel on 1,020 consumers, there has been a marked increase in the significance of digital channels like insurance websites and online advertising. Consumers who became aware of an auto insurance provider through TV and online ads increased by 50% over last year while those who have requested for quotes through the insurance website increased by 9% from 2014.

Rocket Fuel also found out several specific moments that helped insurer’s digital marketing platform in predicting shopping behavior of certain individuals who will soon be in the market for auto insurance. For example, teenagers who have reached driving age will most likely look for auto insurance. Savvy insurers who use these insights and the right platform can spirit away the consumer from the competition by providing relevant information at the most influential moments.

There are insurance companies that allocate a budget to different advertising channels to gain top of the mind awareness. There are those that tap into the overwhelming power of online channels to drive that top of the mind awareness. This is very crucial because today because most consumers have become reliant on the internet. Investment for digital advertising is 9.4 times more effective than TV advertising. Spend for online advertising is the smallest compared to display, radio and print.

Insurance companies that use online advertising to generate top of the mind awareness get the most bang for the buck. In today’s digital world, the power of the internet can no longer be overlooked by businesses because more and more people become involved with websites whenever they search for products and services.

There are different types of car insurance (ประกันภัยรถยนต์) to choose from. It is important to determine whether you need highest coverage for all damages to your car and that of the third party or minimum coverage for damage you do to others. There are websites willing to help you find the cheapest car insurance to save money.