With over 3.17 billion Internet users around the world, you can understand why online ventures are now important for businesses. Back when the Internet was in its infancy, having and maintaining an online presence for businesses was considered impractical but now that the Internet has become a hotspot for business and profit opportunities, an online presence is not only practical but necessary.
Now, if you are planning to take your business to the next level, you are probably thinking about how you can compete with all the other brands out there that offer services similar to yours. Don’t fret. That’s what Internet marketing is for. Online business success can only be achieved if you have considerable visibility and exposure in your market and you can only attain that through effective use of online marketing strategies. If you think that internet marketing can get costly, sadly for you, it can. However, there are also numerous cost-effective marketing strategies that you can use to further maximize the online marketing strategies that you have paid for. Here are some of them.
- Endorsement by a local celebrity. Getting a mainstream celebrity to endorse your product or services can do miraculous things for your company. However, you probably won’t be able to afford their endorsement. So instead of going for the big fish, why not start with your locality? Why don’t you get a local celebrity to endorse your product or service? These local celebrities can be in the form of teachers, police or someone in your neighborhood that people really trust. You can send these people your product as a gift and then get their honest feedback a few days after.
- Get exposure from niche blogs. You don’t have to pay famous magazines to feature your products. Sometimes, you just have to find at least three popular niche blogs and send them your products as gifts which they can give their audience to use. You can also send them ideas for blog posts that you’d be able to write and explain to them how their audience could benefit from them. Finally, you can ask them for an interview and since they’d get exposure from your website, they might likely offer to give exposure to your products as well. Just make sure to find blogs that are popular in your target market. For example you sell bathroom fixtures and offer smaller bathroom space solutions then you would have to find blog sites related to that.