It is without doubt that social media has become powerful enough to increase a business ‘website traffic, leads and sales. In order for B2B’s to leverage on the power, it is very important to have great content on the website; content that will be interesting for the target audience. Website content that can be used for internet marketing includes blogs, videos, webinars, eBooks, etc. When social media is used to extend the reach of the website content, it can be shared to increase website traffic.
How to ensure profitable results in content marketing
It is for certain that there are potential customers who do not know a thing about your company. These potential customers include people who might like the products you sell with a likely chance of buying your product. What social media platforms do these potential customers use? Gain online presence on the social media platforms where your target audience gathers and provide them with the type of content they will consume and share.
It is very likely that you have used a logo on your main website; use the same logo on your social media platform. The keywords you used on the website needs to be present in your social media profile to be easily accessed by search engine spiders.
Your social media presence is determined by your content and engagement. It is important to share useful and engaging content 80% of the time through pictures, videos, blog posts, contests and questions. The remaining 20% can be used for promotional content.
Content must be customized according to the social media platform. If you are using Twitter, don’t forget your hash tags. Use as many visuals as possible for your Facebook content to entertain visitors.
Analyze your posts and determine which gets the most clicks and shares. Look particularly for your posts that generate the most interactions, shares and comments.
Implementing a marketing campaign in social media is not easy but there are professionals that can help with content marketing in Melbourne whether you goal is the acquisition of new customers or to grow your existing customer values. Allow the experts to take care of your content in social media so that you can focus on what you do best.