The client was an established and well known client in the gaming community. They even had some search rankings and were getting unique visitors. The major challenge is to dominate the search ranking for keywords related to any videogames reviewed on the site. They even wanted to rank high in the search engines and most specifically Google for any and all game titles and variants on those game title phases. In order to generate more traffic the site should be needed more visible when people used the search engines. They wanted their site to show up when gamers search for engines and phrases related to games.
Solution
We created a customized optimization package which was designed to achieve their rankings goals and also fit the client’s budget. We created some “Best Practices” for their content writers and page developers which are still in place today. When new games and pages are added to the site, they are typically getting ranked within weeks, if not days. We also did a targeted keyword analysis on all the major terms and also on all of the top game specific keywords. We created these into the final list of keywords to drive highly pre-qualified visitors with high ratio as well.
Benefits
The visitors of the site will be doubled within the first two months after the optimization was completed.
You can able to beat out your competitors on most high value keywords and achieve high rankings for most of the top games and related keywords.
The revenue stream will be increased tremendously.
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