One of the reputed hotel which is located in the heart of the city and is famous for its amicable staff and prompt services to its customers. The hotel had a very attractive site providing its potential customers with a complete know-how of the services and amenities it offers. But the site lacked online reservations and was not able to drive high direct online revenue. The challenge was to:
Increase online ROI
Get higher reservations
Increase search engine visibility.
Solution
To improve the online visibility, the SEO team did a research on the highly targeted keywords on the major search engines and then optimized the site for the relevant keywords. We created a strong internal linking structure using sitemap and navigation. To boost up the online presence we did directory and search engine submissions. We also explored PPC domain for the hotel.
Benefits
The site shows good results on major search engines.
Rapid hike in the traffic.
Internet marketing initiatives contributed to the high online visibility and increased ROI of the hotel in its incipient stage of implementation.
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