For those who run service-based businesses like a marquee hire in Sydney, marketing can be difficult, since you are effectively trying to sell yourself on the basis on you being able to do something you claim you can do. Any good professional will tell you that having a constant stream of potential customers is important for staying afloat, and you can only do that with good marketing.
So to help you with that, here are some tips.
- Event planning is a social endeavour, so it comes to reason that one of the most commonly suggested methods for marketing it is through networking. Networking is establishing and nurturing relationship with people who work in or in close proximity to your fields who can refer you as a good choice. Offer a trade in exchange for referrals with reputable partners with good track records. In other words, they’re trusted by their customers, so if they refer you, that referral is more likely be trusted.
- Social Media
- With the prevalence of social media sites like Facebook, it’s noted as one of the best places for marketing. Of course, its strength, that a lot of things, including marquee hire in Sydney, to more bizarre businesses can be advertised on it, is also the primary difficulty in working with it. If you’re going to advertise on social media, you can go for ads or for a page of your own. If you choose the latter, you have to make sure your page stands out: it’s well-developed, it has new stuff on it on a regular basis, etc.
- The elephant in the room, and one of the most common online marketing tactics, it’s not just about wildly e-mailing people and hoping someone becomes a customer. There are three ways to go about this. Firstly, is to email current and past clients to remind them of past performance of for reference to close acquaintances. Another is to create a list of people actually interested in their service, evidenced by browsing the site or visiting events, and providing useful info to them. Or, by connecting via email to customers and referral partners. Which method works best depends on the business and which business is implemented; after all, your business is unique, it has unique needs.