Infographics have become an ideal way to interact with web users because they can provide information in creative and fun designs that look more visually appealing. However, the best infographics are not those with the most appealing designs but those that provide information where web users can gain the most value. Solid information and unique design are the components of a perfect infographic. According to Hubspot, at least 40% of web users respond better to visual information than text. Infographics have joined the bandwagon for shareable content in Facebook which guarantees marketers high SEO and measurable results.
The importance of high quality infographics for inbound marketing
Infographics make content more appealing – in many cases, the human brain cannot process the complexity of content but when it is condensed into charts, tables and content with visual images, it becomes more digestible. The creative use of colors, lines and shapes make an infographic look more unique and easily distinguishable from others.
Infographics present important ideas – infographics are not simply works of art since the information that it tries to convey is much more important than the colors used. The presentation aims to impress but you should always look beyond that since an infographic is a collection of information that is presented in a more appealing form.
Infographics can gain immediate attention – infographics are designed to gain attention through the use of colors, charts, lines and graphics. SEO Los Angeles incorporates images that will immediately claim the undivided attention of users who are not so partial to reading text. As you start to assimilate the meaning of the infographic, you will soon realize that it is not only design but vital information.
Infographics simplify information – if information is simplified it becomes easier to understand and it is more satisfying to see it in a well-designed format. A lot of information is contained in a single page and you don’t have to exert a lot of efforts trying to track information in different pages. At a single glance, you can easily understand what the infographic tries to convey.
Infographics are not boring – complex information is boring but through infographcis, your interest can be awakened. Its design may be fascinating but more than that, it is an effective way of presenting facts.