More and more people are shopping online but it does not mean that brick and mortar stores will soon be gone from the consumer environment. In fact, the growth of online shopping provides retailers with an opportunity to increase their global exposure. At www.papermart.com we have rapidly realized that we can increase our customer base online through creative and professional web design. The basic foundation of modernization is through a website since apparently the future of shopping is now focused online and not the retail store.
Why professional web design is crucial
An elaborate web design is not as important for packaging products compared to a site that is focused on apparel; however, a quality website with social media presence is crucial to reach customers. First impressions are crucial because the website is the source of information that will influence a customer’s purchasing decision. Professional web design ensures that information is easy to find and the potential customer will not be required to go back and forth through the pages looking for information that is required. A navigation menu that is in the same place on every page will help customers shift through all the content presented by the website. Not only is professional web design cheaper than advertising packaging in different media like TV and radio, it provides the best in terms of returns on investment because it works towards our favor long after the website has been established on the web.
The importance of social media
Word of mouth is still the best kind of kind of advertising and in the digital world; information about our brand is spread all over the world through Facebook and Twitter. By properly leveraging through these recent technologies, papermart.com was able to build a good relationship with customers. Facebook friends and Twitter followers provide unsolicited praises that carry tremendous weight for other viewers. Businesses who do not consider social media for their marketing campaigns are losing out on the opportunities to interact with their customers. Having a social media marketing strategy never hurts a business and this is proven by all the giant companies that use Facebook and Twitter to engage with their customers in real time.