Real Estate is a very fast growing business and day by day it is becoming the most profitable and fastest growing business in term of Urbanization. We have noticed that different channels have been growing very fast in the market as Brokers, Resellers and Agencies. They wanted to adapt Search Engine Optimization strategy as well as E-Mail marketing. Being in a competitive industry, the main challenge was to rank it high for important industry related keywords and most importantly for the generic keywords like real estate listings, real estate for sale, land for sale and real estate sales. A long-term plan of SEO and Link Building aimed at influencing the site’s organic rankings was required. . They needed a powerful tool to create, send and track its E-mail marketing. They wanted to use email to announce its new resources. The organization needed something that would effectively integrate its own customer databases with its email marketing.